In her book
The Women We Wanted to Look Like (St. Martin's Press: 1977),
Brigid Keenan examined the women who influenced fashion in the
20th Century:
http://www.minimadmod60s.com/gallery2/main.php?g2_itemId=40885
Lauren HuttonJean ShrimptonHere are some interesting photos and insights about how
Revlon changed the way cosmetics were advertised to women
after World War II:
http://www.minimadmod60s.com/gallery2/main.php?g2_itemId=51871
Cosmetics, rather than skin care, were the new thing and Revlon was quick to see that these could be sold successfully if projected with glamour and sex appeal. Revlon spared no expense on their advertisements, using top photographers like Richard Avedon, top model girls (especially the beautiful sisters Suzy Parker and Dorian Leigh), and placing them, in full colour, across double-page spreads in magazines. They set the style for all their competitors:Dorian Leigh 1953
Contributed by bonniepixSuzy Parker 1954But in 1972, Revlon allowed sex to give way to women's liberation, with Jean Shrimpton posing aggressively on a motorcycle:In 1973 the Revlon girl settled down and in advertisements for their new perfume, Charlie, she is strolling along in a trouser suit:Charly StemberSusan Camp
Senior Editor & Archivist