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 Teen Fashion Lines ~ 1940s

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Join date : 2008-11-10

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PostTeen Fashion Lines ~ 1940s

A fashion trend that emerged in the 1940s was the clothing industry targeting the teenage consumer. Previously, teenagers had to look for clothes in either the children's or women's departments. Now high school girls could find teen-sized clothing (10-16) in the newly-created teen shops of many popular department stores. The teen specialty industry continued to expand as designers and manufacturers created fashion lines just for teens.

Here are a few examples from the April 1945 Seventeen magazine featuring Pat Geoghegan:

Teen Fashion Lines ~ 1940s Blog_PatG_1945_Apr_17_Hecht_TeenFashions

Teen-Timer clothing manufacturer also published a booklet Teen-Age Fashions for Spring and Summer 1945 to advertise their teen fashions.

Teen Fashion Lines ~ 1940s Blog_PatG_1945_Apr_17_UM_ArnoldConstable_BallerinaDuet2
Unidentified Model & Pat

Teen Fashion Lines ~ 1940s Blog_PatG_1945_Apr_17_UM_Macys_SimplyDelish
Unidentified Model & Pat

Teen Fashion Lines ~ 1940s Blog_PatG_1945_Sept_17_UM_WoolSuits_FScavullo
Pat & Unidentified Model
Photographer: Francesco Scavullo
These wool suits were available in the Teen Shops at Bonwit Teller in New York City and at Neiman-Marcus in Dallas.

Harper's Bazaar magazine also responded to this new trend. Junior Bazaar magazine became a monthly publication beginning in November 1945. Its target audience was fashionable teens who would buy Junior sizes:

Teen Fashion Lines ~ 1940s Blog_1945_Oct29_Life_JrBazaar_p77
October 29, 1945 Life Magazine

In June 1948, Junior Bazaar was incorporated into the larger magazine as a special section:

Teen Fashion Lines ~ 1940s Blog_JrBazaar_1948_June_Bazaar_JBCover_ErnstBeadle
Photographer: Ernst Beadle

Teen Fashion Lines ~ 1940s Blog_JrBazaar_1948_June_Bazzar_57_JrPartner_RAvedon
Photographer: Richard Avedon

Susan Camp
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