A fashion trend that emerged in the
1940s was the clothing industry targeting the teenage consumer. Previously, teenagers had to look for clothes in either the children's or women's departments. Now high school girls could find teen-sized clothing (10-16) in the newly-created
teen shops of many popular department stores. The teen specialty industry continued to expand as designers and manufacturers created fashion lines just for teens.
Here are a few examples from the
April 1945 Seventeen magazine featuring
Pat Geoghegan:
http://www.minimadmod60s.com/gallery2/main.php?g2_itemId=96204Teen-Timer clothing manufacturer also published a booklet
Teen-Age Fashions for Spring and Summer 1945 to advertise their teen fashions.
Unidentified Model & PatUnidentified Model & PatPat & Unidentified Model
Photographer: Francesco Scavullo
These wool suits were available in the Teen Shops at Bonwit Teller in New York City and at Neiman-Marcus in Dallas.Harper's Bazaar magazine also responded to this new trend.
Junior Bazaar magazine became a monthly publication beginning in
November 1945. Its target audience was fashionable teens who would buy Junior sizes:
http://www.minimadmod60s.com/gallery2/main.php?g2_itemId=56508October 29, 1945 Life MagazineIn
June 1948,
Junior Bazaar was incorporated into the larger magazine as a special section:
Photographer: Ernst BeadlePhotographer: Richard AvedonSusan Camp
Senior Editor & Archivist