Realizing the popularity of new, teen-oriented magazines like Seventeen, savvy 1940s clothing manufacturers began producing fashion lines targeted specifically to teenage girls. In 1944, the Epstein Garment Company of New York debuted the dress line Teena Paige. Ads featuring these pretty dresses ran almost monthly, especially at the height of their popularity in the 1950s.

Helen Ryan frequently modeled for Teena Paige and generously contributed these ads from her personal collection, all from various Seventeen magazines:
http://www.minimadmod60s.com/gallery2/main.php?g2_itemId=95134



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Susan Camp
Senior Editor & Archivist