Throughout the 1950s, ad campaigns for Lustre-Creme Shampoo featured Hollywood stars promoting their latest films. Marilyn Monroe was a famous example:
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1953

Keeping in step with the changing trends of the 1960s, Lustre-Creme Shampoo unveiled their new Pink Is For Girls ad campaign in 1967. Psychedelic, hot pink backgrounds and popular, young fashion models were now the successful marketing combination:


1967 Kathy Jackson
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1968 Linda Gauche
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1968 Linda Gauche


1968 Unidentified Model


1968 Marianne Nestor
Contributed by bonniepix
http://www.minimadmod60s.com/gallery2/main.php?g2_itemId=91215


1968 Marianne Nestor
Contributed by bonniepix

This iconic ad was also selected as the cover photo for the book 60s Fashion: Vintage Fashion and Beauty Ads, edited by Jim Heimann (Taschen, 2007):


Contributed by bonniepix

Susan Camp
Senior Editor & Archivist