Fred Cole was a silent film actor whose family owned West Coast Knitting Mills, an underwear manufacturing company.
Fred chose to design and produce swimsuits instead and founded
Cole of California in
1923. His swimsuits styles were known for being classy, comfortable and flattering to a variety of women's figures:
Fred Cole & Model
1957 Western Union AdIn
1949,
Fred Cole signed competitive swimmer and movie star
Esther Williams to be featured in the
Cole of California ad campaigns:
1949One of the most popular
Cole of California models was California girl
Cheryl Tiegs. Here are a few of her lovely ads from
1966 and
1967:
http://www.minimadmod60s.com/gallery2/main.php?g2_itemId=4395
1966
1966
1966
1966
1966
1967Susan Camp
Senior Editor & Archivist
Cole of California ~ Cheryl Tiegs 1960s